How to Write a Press Release: Back to Basics
Before going into the details on how to write a press release, you should know what a press release is. Basically, it is a form of news story. From the third person point of view, you will prepare a statement for media distribution. The statement will report on the newsworthiness of the subject, be it a person, event, product, service, etc. The press release must be newsworthy for the journalists. This means that it has be informative, relevant, accurate and an attention getter.
How to write a press release
What are the essentials of a press release? How should you go about writing the content? The basic rule in any press release content is the newsworthiness. The whole statement has to be packaged in a way that journalists can get meaningful information and find such information worthy for distribution. The topic should, of course, be something you specialize in. Narrow down the potential topics into specific and interesting ones. Find an angle to work on so you can grab the attention of the reporters.
Press releases follow a certain format and all you have to do is fill in the blank. It may sound easy but the real challenge lies in getting the journalists to accept it and decide to publish it. Take note that there are many people sending in press releases every day and certain journalists have their own standards and expectations on what they should or should not publish. The journalists are not there to give you a hand in creating traffic to your site or helping you earn more money. Their job is to find something they can give to their editors. They are looking for something worthy of a good story. Otherwise, they couldn’t care less about that amazing new product you have or that event you’re having unless it makes a good story. Another lesson when learning how to write a press release is to be objective. Do not openly sell your event or product. Be direct to the point. Be short and concise. Do you read newspapers? Follow the straightforward style of the news you read every day.
Learning how to write a press release is easy but actually writing one is not. It is an important piece of writing and it should always be professional to be distributed to the media. How you package the press release will reflect on the image of your company as well. In most cases, companies prefer seeking professionals and experts in writing press releases. This guarantees an effective press release. If you want your press release to be up to the standards of journalist, then seek professional help. If you want well written press releases for your company, contact our experts for more help.